Mercury Group corporate event production
Back to Work
Transportation/Logistics
Mercury Group

Mercury Group: Growing a Virtual Event into a National Conference for 200+ Leaders

The Challenge & Relationship

Breakthrough needed production support for an event in Green Bay during COVID, when gathering an audience and delivering meaningful content required an entirely different approach. The immediate need was stage and virtual production, with the flexibility to adapt as the event evolved.

What EideCom Delivered

EideCom helped bring the original virtual experience to life and continued to grow alongside the event. Our team delivers stage design, technical planning, audio, lighting, video, show production, content support, and onsite execution, supporting Mercury Group as the conference travels to new markets.

The Results

What began as production support for a virtual event has grown into a national conference and a multi-year partnership. Today, Mercury Group brings together more than 200 leaders across consumer goods, supply chain, and logistics. The experience has evolved from virtual to live, with an agreement secured through 2028 as the conference continues expanding to new markets.