The Challenge & Relationship
For its 100th Anniversary, Graco wanted to create more than a celebration. They needed to transform a century of company history, innovation, and milestones into an immersive experience that would engage more than 2,000 attendees at the Minneapolis Convention Center.
What EideCom Delivered
EideCom helped bring the centennial experience to life from concept through execution, developing custom content and physical environments that allowed attendees to explore Graco's history throughout the event. Our team delivered experiential design, creative development, stage design, technical planning, video production, motion graphics, print and installation, production support, and pre-planning.
The Results
The result was a cohesive centennial experience that turned Graco's history into something attendees could see, explore, and experience, not simply hear about from the stage. The experience featured 240 unique designs and 11 custom displays designed and constructed to bring 100 years of history to life for 2,000 attendees.
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