“One of the positives that came out of the last 18 months is the ability to reach a broader audience through live-streaming. Even as events are coming back and in-person audiences are gathering again around the world, a virtual component will always add value to your event and attendees.

“However, the bar has been raised significantly as audiences no longer settle for low budget solutions or second-rate platforms. Businesses are competing to create the most memorable experience for a virtual audience, treating them with the same level of thoughtfulness as an in-person audience.”

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