In 1956, the first snow machine rolled off the assembly line made by Polaris Industries in Roseau Minnesota. It was 1,000 lbs. and could move at 30 miles per hour. Over 60 years later, you can find a Polaris vehicle in just about every country in the world. The enthusiasm to ride and spirit of adventure has blossomed to Polaris enthusiasts around the world.
Even though there are Polaris dealerships all over the world, they are still known as a predominantly American brand. Polaris tapped EideCom to come up with a creative solution to unite all their riders with an anthem to create solidarity and excitement. We waded waist high into terabytes of preexisting footage to pull the right shots to fit the narrative. We wrote a script, completed the editorial and executed the finishing. The result was a video that we were both proud of.
It has been a true pleasure working with EideCom. From initial meeting to final project delivery, the process was smooth, professional, hands-on, and collaborative. Not afraid to think outside the box, EideCom truly brought our vision to life and created two videos that spoke to the passion of our brand.
As a major, multi-billion dollar organization, we have worked with many agencies locally, domestically and internationally. I would not hesitate to recommend them and look forward to working with them again.