On this episode of Meeting Minds we sit down with Lori Pugh Marcum, the Events Content Director at EnsembleIQ and former Head of Meeting Innovation for MPI.

Lori asks the question: If we can gather such great consumer analytics, why don’t our events have that capability yet? From there, we dive into the best ways to build events that give people what they need, and discover ways to build a customized event experience from start to finish.