By Todd Smith
Todd is a Production Manager for EideCom, and in the past 2 years, he has helped create hundreds of successful events. Todd’s previous experience in audio engineering and editing drive his passion to create moments that engage audiences, both in-person and virtually. He is known for his client-centric approach to every situation, and always focuses on creating a meaningful outcome for all.
As the world returns to in-person and hybrid events, it may feel like the events industry is in a completely new landscape – and, well, it is! There’s so much to consider when organizing your event, and making sure your hybrid event is engaging, information, AND in your budget, can be challenging! Plus, with varying sets of state regulations, guidelines, and the tendency for these rules to change quickly, knowing what you can control – and how to make these elements great – is critical to the success of your event. In the past months, I’ve worked with great clients to build some amazing hybrid events, and I’ve learned a lot about what it takes to do this well. So, here are a few of my key takeaways:
1. Be Concise
We all know that attention spans have shorted in the digital age, but it’s worth repeating – be concise in your messaging! The days of 2-3 hour shows are long gone because of Zoom fatigue, and it’s important to stay on track. Finds ways to tell your story in as few words as possible. Get to the point of your conversation, and be sure to include clear takeaways and lessons. Your audience will thank you for it!
2. Consider the Delay
For hybrid events, you are really speaking to two audiences. Think about presenting something different to your at-home audience than to the in-person audience. If you are live-streaming content, keep in mind there is typically about a 1-min delay from when something is said, to when an online attendee actually hears it. Think about this delay creatively, and make sure your presenters are aware of the delay in order to incorporate both audiences effectively.
3. Pre-Record Can Be Your Best Friend
Determine in advance which segments are worth pre-recording, and which ones will be best live. Often, segments that are pre-prerecorded are just as engaging and impactful as live. This consideration allows the presenter multiple takes, ensuring they present the message they want.
4. Hi Mom!
Perhaps the most simple, AND the most effective – say ‘Hi’ to your audience! When your keynotes/presenters say hello to your virtual audience, it is thoughtful and friendly. It may seem silly, but it’s always nice to be recognized and incorporated!
I hope these tips are helpful when you begin to create your next hybrid event. We have worked to produce countless hybrid events, and I am excited by each opportunity. If you have any questions, or want to hear more about our experiences and lessons learned, reach out today and let’s start a conversation!